How much does a portion of braised pork cost? Analysis of hot topics and price trends across the Internet in the past 10 days
Recently, braised pork, as a national classic dish, has once again become the focus of hot discussion on social platforms. This article combines the data from the entire network in the past 10 days to analyze this topic from multiple dimensions such as price trends, regional differences, and Internet celebrity effects.
1. Comparison of braised pork prices in major cities across the country (data statistics period: last 10 days)
| City | Average restaurant price | Average price of high-end restaurants | Average price of takeout platform |
|---|---|---|---|
| Beijing | 48 yuan | 128 yuan | 36 yuan |
| Shanghai | 52 yuan | 145 yuan | 42 yuan |
| Guangzhou | 38 yuan | 98 yuan | 32 yuan |
| Chengdu | 35 yuan | 88 yuan | 28 yuan |
| Wuhan | 32 yuan | 78 yuan | 26 yuan |
2. Hot topics related to social media
1.# braised pork free#230 million views: Netizens posted comparison pictures of braised pork at different prices, triggering discussions on consumption levels
2.#university cafeteria braised pork#170 million views: Tsinghua University’s conscientious price of 8 yuan/copy has become a hot search topic
3.#Michelin-starred braised pork#98 million views: A three-star restaurant’s innovative approach of 268 yuan/portion caused controversy
3. Raw material price fluctuations (market monitoring in the past 10 days)
| Ingredients | price increase | degree of influence |
|---|---|---|
| pork belly | +6.8% | direct impact on costs |
| crystal sugar | +3.2% | medium impact |
| soy sauce | +1.5% | slight impact |
| spices | +4.1% | medium impact |
4. Case Analysis of Internet Celebrity Effect
1.An internet celebrity store in Changsha: Through "15 spiciness options" marketing, the braised pork priced at 58 yuan has become a hit, with average daily sales exceeding 400 servings
2.Douyin cooking blogger: "Low-Cost Michelin Reproduction" series of videos received 8.6 million likes, driving home-made craze
3.Hema Fresh Data: The sales volume of the pre-made braised pork version increased by 210% month-on-month, and the price is 29.9 yuan/box
5. Consumer Behavior Research Data
| price range | acceptance | Main consumption scenarios |
|---|---|---|
| Below 20 yuan | 68% | Work meals/takeaway |
| 20-50 yuan | 82% | Dinner with friends |
| 50-100 yuan | 45% | family gathering |
| More than 100 yuan | 12% | Business banquet |
6. Opinions of Industry Experts
1.Director Wang of China Cuisine Association: "The price difference of braised pork is mainly reflected in three dimensions: ingredient grade (such as black pork), cooking techniques (traditional casserole vs. molecular cuisine), and brand premium."
2.Meituan Catering Research Institute data: In the third quarter of 2023, the search volume of braised pork on takeout platforms increased by 37% year-on-year, with "small portions" (15-20 yuan) being the most popular.
3.Consumer Psychology Professor Li: "Currently consumers are more willing to pay for 'emotional value', such as nostalgic version, mom's taste and other marketing concepts, which can increase price acceptance by 20%-30%."
7. Forecast of future trends
1.Upgrade of regional characteristics: Subcategories such as Benbang Braised Pork and Mao’s Braised Pork will have more obvious price stratification
2.Health transformation: Improved products such as low-sugar version and vegetarian version are expected to have a price premium of 15%-25%
3.Festival consumption: As the Mid-Autumn Festival and National Day are approaching, catering companies have begun to launch braised pork gift boxes (pre-sale price range: 98-198 yuan)
Conclusion: From the canteen standard version of 8 yuan to the Michelin version of 268 yuan, the price spectrum of braised pork reflects the diversity of China’s catering market and the trend of consumption upgrading. Next time you order food, what price range of braised pork will you choose?
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