Hubei has increased its efforts to "induce customers into Hubei" and held special promotions in many countries and regions
Recently, the Hubei Provincial Department of Culture and Tourism announced that in order to further enhance the international influence of Hubei's tourism and attract more overseas tourists to visit, Hubei will increase its efforts to "induce tourists to Hubei" and plan to hold special tourism promotion activities in many countries and regions within the next three months. This move aims to promote the high-quality development of Hubei's cultural and tourism industry through precise marketing and cultural exchanges.
1. Promotion activities cover many countries and regions
According to the planning of the Hubei Provincial Department of Culture and Tourism, this promotion conference will cover multiple key source markets such as Asia, Europe, and North America. The following are some of the recently confirmed promotion meeting arrangements:
Country/Region | City | time | Key recommendation content |
---|---|---|---|
Japan | Tokyo | October 15, 2023 | Three Gorges of the Yangtze River, Wudang Mountain |
South Korea | Seoul | October 20, 2023 | Wuhan Cherry Blossoms and Enshi Grand Canyon |
Germany | Berlin | November 5, 2023 | Chu Culture, Shennongjia Ecological Tourism |
USA | Los Angeles | November 15, 2023 | Night tour of the Yangtze River, Jingzhou Ancient City |
2. Highlights of Hubei’s cultural and tourism resources
As an important cultural and tourism destination in central China, Hubei has rich natural landscapes and cultural and historical resources. The following are some of the core attractions:
category | Representative scenic spots | feature |
---|---|---|
Natural scenery | Shennongjia | World Natural Heritage, Primitive Forest Landscape |
Cultural Heritage | Wudang Mountain | Taoist holy land, ancient building complex |
Urban Tourism | Wuhan | Yellow Crane Tower, East Lake, Yangtze River Bridge |
Folk experience | Honshi | Tujia culture, Grand Canyon |
3. Policy support and market expectations
In order to cooperate with the "Introduction of Customers into Hubei" plan, Hubei Province has also launched a series of preferential policies, including visa facilitation, flight encryption and consumption subsidies for overseas tourists. According to the forecast of the Hubei Provincial Department of Culture and Tourism, the number of inbound tourists in Hubei is expected to increase by more than 30% year-on-year in the fourth quarter of 2023.
Policy measures | Specific content |
---|---|
Visa convenience | Implement 144-hour visa-free transit for some countries |
Flight encryption | Added direct flights from Wuhan to Seoul and Tokyo |
Consumption subsidy | Overseas tourists can enjoy discounts on scenic spot tickets |
4. Expert views and industry responses
Tourism industry experts said that Hubei's large-scale overseas promotion event is an important measure for the recovery of cultural and tourism in the post-epidemic era. Through international marketing, Hubei is expected to further open up the high-end tourism markets in Europe, America and Asia. In addition, many international travel agencies have reached cooperation intentions with Hubei's cultural and tourism departments and plan to launch the "Hubei In-depth Tour" product line.
A relevant person in charge of the Hubei Provincial Department of Culture and Tourism said: "We will take this promotion meeting as an opportunity to showcase the unique charm of Hubei to the world, and welcome more international tourists to Hubei to experience the natural and humanistic beauty of the "Thousand Lakes Province".
With the gradual recovery of the global tourism market, Hubei's "introduction of customers into Hubei" strategy may become a typical case of the international development of China's cultural and tourism industry.
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