Intangible Cultural Heritage + Market Innovative Practice brings traditional skills back to daily life
In recent years, with the revival of traditional culture and the emphasis on intangible cultural heritage protection, the innovative model of "intangible cultural heritage + market" has gradually become a hot topic. By combining traditional skills with modern markets, this model not only brings intangible cultural heritage skills back into the public's vision, but also provides a platform for intangible cultural heritage inheritors to display and generate income. The following is a review of popular topics and hot content on the entire network in the past 10 days. Combined with structured data, we will explore how "intangible cultural heritage + market" can bring traditional skills back to daily life.
1. Analysis of popular topics across the Internet
In the past 10 days, the discussion on social media and news platforms has continued to rise. The following are statistics on some popular topics:
| Topic keywords | Discussion count (times) | Main Platforms |
|---|---|---|
| Intangible Cultural Heritage Market | 12,500 | Weibo, TikTok |
| Traditional craft innovation | 8,700 | Xiaohongshu, B station |
| Intangible cultural heritage inheritor | 6,200 | WeChat official account, Zhihu |
| Cultural consumption | 5,800 | TikTok, Kuaishou |
It can be seen from the data that "intangible cultural heritage market" is the keyword with the highest number of discussions, especially on short video platforms such as Weibo and Douyin. Topics related to the innovation of traditional skills and intangible cultural heritage inheritors have also attracted widespread attention, indicating that the public has a strong interest in the modern transformation of intangible cultural heritage skills and the inheritor stories.
2. Practical cases of "intangible cultural heritage + market"
Several "Intangible Cultural Heritage + Market" events have been held across the country recently. The following are some typical cases:
| Activity name | Organizing location | Participate in intangible cultural heritage projects | Number of participants |
|---|---|---|---|
| Intangible Cultural Heritage Festival | Beijing | Cloisonne, paper-cutting, clay sculpture | 5,000+ |
| Traditional craft market | Chengdu | Shu embroidery, bamboo weaving, lacquerware | 3,200+ |
| Intangible Cultural Heritage Food Festival | Guangzhou | Cantonese dessert, Chaoshan hand-made beef balls | 4,500+ |
These activities not only attracted a large number of citizens to participate, but also expanded their influence through a combination of online and offline methods. For example, the traditional handicraft market in Chengdu has increased sales of intangible cultural heritage products by more than 30% through live streaming.
3. The innovative value of "intangible cultural heritage + market"
The success of the "intangible cultural heritage + market" model is inseparable from the following innovations:
1.Scenario Innovation: Move intangible cultural heritage skills from museums and studios to markets, so that traditional skills can be closer to daily life. For example, Beijing’s Intangible Cultural Heritage Festival has set up an interactive experience area where tourists can make cloisonné jewelry by themselves.
2.Communication innovation: Use new media forms such as short videos and live broadcasts to expand the scope of dissemination of intangible cultural heritage skills. Data shows that the number of views of "intangible cultural heritage" related topics on Douyin has exceeded 10 billion times.
3.Business model innovation: Selling intangible cultural heritage products through the market to provide inheritors with a stable source of income. At the Guangzhou Intangible Cultural Heritage Food Festival, the average daily sales of Chaoshan hand-made beef balls exceeded 100,000 yuan.
4. Future prospects
The "intangible cultural heritage + market" model provides new ideas for the inheritance and development of traditional skills, but also faces some challenges. For example, how to balance the relationship between commercialization and intangible cultural heritage protection, how to attract more young people to participate, etc. In the future, the development of "intangible cultural heritage + market" can be further promoted through the following methods:
-Strengthen policy support: The government can introduce more support policies to encourage intangible cultural heritage inheritors to participate in market activities.
-Improve interactive experience: Design more immersive experience projects to allow tourists to gain an in-depth understanding of the cultural connotation behind intangible cultural heritage skills.
-Expand online channels: Use the power of e-commerce platforms and social media to create an "online intangible cultural heritage market" and expand the sales scope of intangible cultural heritage products.
In short, the innovative practice of "intangible cultural heritage + market" has injected new vitality into traditional skills, allowing intangible cultural heritage to truly enter people's daily lives. Through continuous exploration and innovation, this model is expected to become an important way to protect and inherit intangible cultural heritage.
check the details
en
