Zero-Road delivered 57,100 vehicles in August, and B-Series models become the growth engine
Recently, Leapmotor released the delivery data for August 2023, with57,100 vehiclesThe delivery volume set a new brand record, with a significant month-on-month increase. Among them, the B series models (including LeBron B11, B01, etc.) have become the core growth point, contributing more than 60% of sales. This performance not only demonstrates Zero Run's competitiveness in the new energy market, but also reflects consumers' strong demand for cost-effective smart electric vehicles.
1. August delivery data analysis: Series B models carry the flag
| Car Type | Delivery volume in August (10,000 vehicles) | Monthly growth rate | Percentage |
|---|---|---|---|
| Series B (B11/B01, etc.) | 3.43 | +28% | 60.1% |
| T series (T03, etc.) | 1.71 | +12% | 29.9% |
| Other models | 0.57 | +5% | 10.0% |
| total | 5.71 | +20% | 100% |
As can be seen from the data, the B series models are34,300 vehiclesThe delivery volume became the absolute main force, with a month-on-month increase of 28%. It is equipped withCTC battery chassis integrated technologyandLeapmotor Pilot 3.0 Intelligent Driving SystemBecome a key selling point to attract users.
2. Market background: Counter-trend growth under price war
In August, the domestic new energy vehicle market continued to be inverted, and many brands competed for share through price reduction promotions. Zero-Play achieves growth while maintaining the stability of the price system, mainly due to:
1.Accurate positioning: Series B focuses on the price range of 150,000-250,000 yuan, filling the gap in the mainstream family car market;
2.Technical Differentiation: The self-developed electric drive system forms technical barriers with the smart cockpit;
3.Channel expansion: 120 new stores were added in August, covering cities below third-tier and below.
3. Horizontal comparison of the industry: growth rate leads the new force
| brand | Delivery volume in August (10,000 vehicles) | Changes month-on-month | Main model |
|---|---|---|---|
| Leapmotor Car | 5.71 | +20% | B11/B01 |
| NIO | 1.93 | -5% | ET5 |
| Xiaopeng | 1.38 | +10% | G6 |
| ideal | 3.49 | +2% | L7/L8 |
Zero running20% month-on-month growth rateIt is significantly ahead of its peers and becomes the new brand with the most eye-catching performance in August. Its sales volume is approaching the second echelon of Ideal Auto, showing a strong upward momentum.
4. Future Outlook: Globalization Strategy Accelerate
Zero Run CEO Zhu Jiangming revealed that the company plans to launch European market delivery in Q4 2023, and the first stop is Germany and France. The B series models will be the main force going overseas and will be adapted to EU regulations for targeted upgrades. At the same time, the cooperation with Stellantis Group is expected to be implemented within the year to further expand overseas production capacity layout.
Industry insiders analyzed that if Zero Run can copy domestic cost-effective strategies overseas, it may open up new growth space. However, we need to pay attention to challenges such as changes in international trade policies and the construction of localized service systems.
Conclusion:
With the explosion of the B series models, Zero-Pyram's delivery volume in August reached a new level of 57,100 vehicles, demonstrating the dual success of technology research and development and market positioning. In the fierce competition of new energy track, Zero Run is passingVertical integration of supply chainandPrecision product matrixBuilding differentiated advantages is worthy of continuous attention.
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