Heilongjiang phishal mooncakes are on the market: the regional characteristics of Tongjiang specialty phishal pine and egg yolk
Recently, a specialty food called "Bird Fish Mooncake" was officially launched in Tongjiang City, Heilongjiang, and has quickly become a hot topic on the Internet. This mooncake uses local specialties, pine and salted egg yolk as fillings, blending traditional craftsmanship and regional characteristics, attracting the attention of many food lovers. The following is an analysis of relevant data and hot content about pharyngeal mooncakes in the past 10 days.
1. Analysis of hot topics on the entire network
| Topic keywords | Searches (times) | Discussion popularity (bar) | Main Platforms |
|---|---|---|---|
| Fish mooncake | 120,000+ | 25,000+ | Weibo, Douyin, Xiaohongshu |
| Tongjiang Specialty | 80,000+ | 15,000+ | Baidu, Zhihu |
| pineapple | 50,000+ | 10,000+ | Taobao, JD.com |
| Regional specialty food | 200,000+ | 40,000+ | TikTok, B station |
2. Regional characteristics of phlegm mooncakes
The fish is a precious fish unique to Heilongjiang. It has delicious meat and rich nutrition. As the main production area of phimosis, Tongjiang City processes it into fish pine and combines it with salted egg yolk to create this unique mooncake. The salty aroma of the pineapple and the dense texture of the egg yolks complement each other, becoming the biggest selling point of this mooncake.
According to Tongjiang Food Association, the production process of phlegm mooncakes strictly follows traditional craftsmanship, and each process reflects respect for ingredients and pursuit of quality. The following is the main production process of pharyngeal mooncakes:
| Production steps | Key craftsmanship | time consuming |
|---|---|---|
| Fish treatment | Bone removal, pickling, drying | 3 days |
| Fish pine making | Stir-fry and seasoning | 2 hours |
| Egg yolk preparation | Marinated, baked | 1 day |
| Mooncake forming | Packing, pressing, baking | 1 hour |
3. Consumer feedback and market prospects
After the launch of the pharyngeal mooncake, it quickly became a "Internet celebrity" product on social media. Many consumers said that this mooncake not only has a unique taste, but also carries the regional culture of Heilongjiang and is a good product for gifts in Mid-Autumn Festival. The following is a summary of some consumer reviews:
| Evaluation content | Percentage | Typical representatives |
|---|---|---|
| Taste delicious, moderately sweet | 65% | “The fragrance of pinefish is amazing!” |
| Beautiful packaging, suitable for gift gifts | 20% | "It's very innovative to send this to Mid-Autumn Festival." |
| A little higher price | 10% | “It tastes good, but it’s average cost-effective.” |
| other | 5% | “Hopefully, more flavors are launched.” |
4. Conclusion
The launch of phlegm mooncakes not only adds a specialty food to the Mid-Autumn Festival, but also provides new ideas for the promotion of specialty products in Tongjiang City. The success of this mooncake fully demonstrates the market potential of combining regional characteristics and innovation. In the future, as consumers' attention to healthy food and regional culture increases, similar products are expected to usher in broader development space.
If you are interested in phlegm mooncakes, you might as well try it out during this Mid-Autumn Festival and experience the unique flavor of Heilongjiang!
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