TikTok e-commerce cute pet consumption report: Pet crawling supplies GMV increased by 114% year-on-year
In recent years, with the vigorous development of the pet economy, cute pet consumption has become an important growth point for e-commerce platforms. The "Cute Pet Consumption Trend Report" recently released by Douyin E-commerce shows that pet crawling products have become one of the fastest growing subcategories, with GMV increasing by as much as 114% year-on-year, far exceeding other pet supplies. This phenomenon reflects that consumers' acceptance of diversified pets is increasing, and the niche pet market has huge potential.
1. The consumption data of peep crawling supplies is eye-catching
According to Douyin e-commerce data, from January to October 2023, the GMV of pet crawler products increased by 114% year-on-year, becoming the fastest-growing category in cute pet consumption. The following is a comparison of specific data:
| Category | GMV growth year-on-year | Popular items |
|---|---|---|
| Pet crawling supplies | 114% | Heating pads, feeding boxes, live feed |
| Cat and dog supplies | 45% | Smart water dispenser, freeze-dried snacks |
| Aquarium supplies | 68% | Filters and fish tanks to create landscape |
As can be seen from the table, the growth momentum of crawling pet products far exceeds that of traditional cat and dog products and aquarium products, showing strong market demand.
2. Portrait of people who crawl pets
The report also analyzed the main groups of people who crawl pets and found the following characteristics:
| Age distribution | Gender ratio | Consumption preference |
|---|---|---|
| 35% of the 18-25 years old | Male accounts for 62% | Prefer cost-effective equipment |
| 26-35 years old account for 48% | Women account for 38% | Prefer ornamental crawler |
Data shows that young men are the main group of pet crawling, especially those aged 18-35, accounting for more than 80%. They prefer to buy cost-effective feeding equipment, while female consumers pay more attention to ornamental crawling pet varieties, such as chameleons, geological guards, etc.
3. Popular pet crawling varieties and supporting products
On the Douyin e-commerce platform, the following types of crawling pets and their supplies are the most popular:
| Pet breed | Popular accessories | Average price (yuan) |
|---|---|---|
| Guarding the palace | Heating pads, feeding boxes | 150-500 |
| spider | Feeding box, moisturizing device | 200-800 |
| Turtle | Backlights, filters | 100-300 |
Geodes, spiders and turtles are the most popular types of pets currently available, and the price range of supporting products is also relatively affordable, further lowering the entry threshold for consumers.
4. Industry trends and future prospects
Behind the rapid growth of the pet crawling market is the increased demand for diversified pets from consumers. Compared with traditional cats and dogs, climbing pets have the characteristics of small footprint, low feeding cost and strong interaction, and are more suitable for young urban people. According to Douyin e-commerce data, the number of views of related content increased by more than 200% year-on-year, further promoting consumption conversion.
In the future, with the popularization of pet crawling culture and the maturity of feeding technology, this market is expected to continue to expand. The platform will also increase its resource tilt for pet crawling categories to provide consumers with richer product choices and service experiences.
In short, the rapid growth of GMV of climbing pet products marks the development of the pet economy towards diversification and segmentation. For merchants, seizing this trend and deepening their vertical fields may usher in new growth opportunities.
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