The staggered tour window is opened, with the elderly being the main force, and the window period will last until mid-to-late September
With the end of the summer tourism peak season, the popularity of staggered tours has gradually increased. Data shows that the elderly have become the main force of staggered tours, and this window period is expected to last until mid-to-late September. The following is a comprehensive analysis of popular topics and hot content across the network in the past 10 days.
1. Analysis of staggered tour trends
Off-peak travel refers to a way of traveling in the off-season or transition period when avoiding peak tourism periods. In recent years, with the change of people's tourism concepts, staggered tours have gradually become a popular choice. Especially for the elderly, due to their flexible time and sufficient budget, they prefer to travel staggered.
| Time period | staggered tour proportion | The proportion of the elderly |
|---|---|---|
| Late August | 35% | 60% |
| Early September | 45% | 65% |
| Mid-late September | 50% | 70% |
2. Popular destinations
Popular destinations for staggered peak tours are mainly concentrated in areas with pleasant climate, dense attractions and convenient transportation. The following are the most searched destinations for peak trips in the past 10 days:
| Ranking | destination | Search volume (10,000) |
|---|---|---|
| 1 | Lijiang, Yunnan | 120 |
| 2 | Guilin, Guangxi | 98 |
| 3 | Jiuzhaigou, Sichuan | 85 |
| 4 | Guizhou Huangguoshu | 76 |
| 5 | Kanas, Xinjiang | 65 |
3. Elderly prefer to travel staggered
The main reasons why elderly people choose to staggered tours are as follows:
1.Avoid peak abortion: Elderly people prefer a quiet and comfortable travel environment, and staggered tours can effectively avoid the abortion during peak periods such as summer and National Day.
2.Price advantage: During the staggered tour, the prices of air tickets, hotels and other tourism products generally fell, and the elderly paid more attention to cost-effectiveness.
3.Advantageous climate: In mid-to-late September, the climate in most parts of the country is cool, making it suitable for the elderly to travel.
| Preferred Projects | Percentage |
|---|---|
| Natural scenery | 75% |
| Cultural sites | 60% |
| Health vacation | 50% |
| Slow-paced travel | 80% |
4. Prediction of staggered tour window period
According to historical data and current trends, the staggered tour window will last until mid-to-late September. Here are the predictions for the coming weeks:
| Time period | Estimated number of tourists (10,000) | The proportion of the elderly |
|---|---|---|
| First week of September | 500 | 65% |
| The second week of September | 550 | 70% |
| September 3rd week | 600 | 75% |
| Week 4 of September | 650 | 80% |
5. Industry advice
In view of the characteristics of staggered tours and the needs of the elderly, the tourism industry can optimize services from the following aspects:
1.Launch exclusive package: Design slow-paced and high-comfort tourism products for the elderly, including health care, cultural experience and other projects.
2.Strengthen safety guarantees: The elderly have a high demand for safety and health, and tourism companies should provide complete medical insurance and emergency plans.
3.Optimize price strategy: During the staggered tour, you can attract more elderly customers through package discounts and early bird discounts.
4.Improve service quality: Provide personalized services, such as exclusive tour guides, barrier-free facilities, etc., to enhance the travel experience of the elderly.
Conclusion
The opening of the staggered tour window provides excellent travel opportunities for the elderly, and also brings new growth points to the tourism industry. As mid-to-late September approaches, the popularity of staggered tours will continue to rise, and the elderly will become the main force in this stage. Tourism companies should seize this opportunity to accurately meet the needs of the elderly and promote the further development of the staggered tour market.
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