The summer cultural and tourism consumption in 2025 will show the characteristics of popularization, diversification and quality
With the comprehensive recovery of the cultural and tourism market in 2025, the consumption trend has shown a clearPopularity, diversification, qualityfeature. Judging from the popular topics and data analysis of the entire network in the past 10 days, cultural and tourism consumption has shifted from traditional tourist to in-depth experience, and the differences in demand between young groups and family tourists have further promoted market segmentation. The following is a detailed analysis based on structured data.
1. Popularization of cultural and tourism consumption: the number of summer travelers hits a record high
2025 summer cultural and tourism consumptionPopularizationThe characteristics are mainly reflected in the explosive growth of the number of tourists. According to data released by the Ministry of Culture and Tourism, the number of domestic tourists nationwide increased by 25% from July to August compared with the same period in 2024, and the number of tourists in some popular cities even doubled. The following is the ranking of popular destinations and the number of tourists in the summer:
| Ranking | City | Number of tourists in summer in 2024 (10,000) | Number of tourists in summer in 2025 (10,000) | growth rate |
|---|---|---|---|---|
| 1 | Chengdu | 1,200 | 1,800 | 50% |
| 2 | Xi'an | 980 | 1,450 | 48% |
| 3 | Changsha | 850 | 1,300 | 53% |
From the data, the cultural and tourism attraction of cities in the central and western regions has been significantly improved, and cities such as Chengdu, Xi'an, and Changsha have become the "top" of summer tourism with their cultural IP and food economy.
2. Diversification of cultural and tourism consumption: niche gameplay and cross-border integration into highlights
The 2025 summer cultural and tourism marketDiversificationCharacteristics are manifested as the richness of tourism forms and the segmentation of user needs. In addition to traditional scenic spots, new business formats such as immersive script killing, intangible cultural heritage hand-made experience, and rural camping have soared. The following are the popular cultural and tourism themes and the proportion of participants during the summer:
| Topic Type | The proportion of participants | Major audience age |
|---|---|---|
| Camping around the city | 32% | 25-35 years old |
| Cultural IP immersion experience | 28% | 18-30 years old |
| Parent-child study tour | 25% | 30-45 years old |
It is worth noting that"Cultural + Technology"The cross-border integration has become a new trend, such as the AR live performance in Xi'an's Tang Dynasty City, and the virtual reality exhibition in Dunhuang's Mogao Grottoes, which have attracted a large number of young tourists.
3. Quality of cultural and tourism consumption: the demand for high-star hotels and customized services grows
The 2025 summer cultural and tourism marketQualityThe characteristics are reflected in tourists' high standards for accommodation, service and experience. Data shows that the number of bookings for high-star hotels increased by 40% year-on-year, and the number of orders for services such as private tour guides and niche route customization increased by 65%. The following is the distribution of the summer cultural and tourism consumer price range:
| Consumption range | Percentage | Main Service Content |
|---|---|---|
| Economical (average per capita of less than 500 yuan per day) | 35% | Express hotels, public transportation |
| Mid-to-high-end (per capita 500-1500 yuan per day) | 45% | Four-star hotels, specialty catering |
| High-end (average per capita of 1,500 yuan/day) | 20% | Five-star hotel, private customization |
In addition, tourists“Sustainable Tourism”The attention has increased significantly, with more than 60% of respondents saying they are willing to pay extra for environmentally friendly hotels and low-carbon travel.
Conclusion: The upgrade of cultural and tourism consumption drives a new market pattern
Data from the 2025 summer cultural and tourism market fully demonstrates that consumer demand is shifting from "quantity" to "quality". The characteristics of popularization, diversification and quality not only reflect tourists' pursuit of a better life, but also provide direction for the high-quality development of the cultural and tourism industry. In the future, how to further explore cultural connotations and improve service experience will become the core of industry competition.
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