What type of store should I open? Analysis of hot topics and trends on the entire network in the past 10 days
In today's rapidly changing market environment, choosing what type of store to open is the primary issue faced by entrepreneurs. Combining the hot topics and hot content on the Internet in the past 10 days, we have sorted out the most popular industry trends and consumer preferences to provide data support for your entrepreneurial decisions.
1. Ranking of popular store types
| Ranking | Store type | heat index | Core advantages |
|---|---|---|---|
| 1 | New tea shop | 95 | Low threshold, high profit, young consumer groups |
| 2 | Pet supplies/service stores | 88 | Market demand is growing rapidly and repurchase rate is high |
| 3 | Healthy light food restaurant | 85 | In line with the trend of healthy eating, high customer price |
| 4 | Community group buying convenience store | 80 | Online and offline integration, low-cost operation |
| 5 | Guochao Cultural and Creative Store | 78 | Cultural IP empowerment, high premium space |
2. Analysis of opportunities in subdivided areas
1.New tea shop: Recently, the topic of "tea drink collaboration" has soared in popularity. For example, the sales volume of the Heytea x Fendi collaboration exceeded one million in a single day. It is recommended to pay attention to differentiated positioning (such as low sugar, regional characteristics).
2.pet economy: In the past 10 days, the search volume of "smart pet products" on social media has increased by 120%, and automatic feeders and smart cat litter boxes have become new favorites. It can be combined with washing and care services to increase the unit price per customer.
3.Healthy light meals: Xiaohongshu’s “Fat Reduction Meal” notes have an average of 12,000 new articles added every day, and ingredients such as quinoa and kale remain highly popular. It is recommended to use online ordering service.
| subdivision direction | Represent the brand | Price range per customer |
|---|---|---|
| Fresh fruit tea | Nayuki's tea | 25-40 yuan |
| Pet fresh food | FurFur Land | 30-80 yuan/portion |
| Fitness meal customization | super bowl | 35-60 yuan |
3. Guide to avoid pitfalls
1.Be careful when entering internet celebrity stores: Data shows that the closure rate of Internet celebrity restaurants reaches 67% (data source: Meituan 2023Q2 report), so we need to be cautious in following the trend of short-term hot products.
2.Key indicators for site selection: Community stores need to have a permanent resident population of >3,000 people within 500 meters, and business district stores need an average daily flow of people >10,000 people.
3.Supply chain testing: It is recommended to test sales through pop-up stores or takeout platforms to verify the stability of the supply chain before opening a physical store.
4. Forecast of potential tracks in 2023
| track | growth drivers | Risk warning |
|---|---|---|
| Silver economy | The elderly population exceeds 280 million | Need to strengthen trust building |
| second hand luxury goods | Annual growth rate reaches 35% | High requirements for identification ability |
| AI experience center | Dividends during technology popularization period | Large investment in equipment |
Conclusion:The key to successful store opening is to accurately capture the combination of trends and local needs. It is recommended to spend 1-2 weeks on-site to inspect the target area and develop a personalized plan based on the data in this article. Remember, there is no absolutely right choice, only continuous iterative operations.
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