What brand of sweatshirts is better? Popular topics and purchasing guides on the Internet in the past 10 days
Recently, sweatshirts, as a versatile item in autumn, have once again become a hot topic on social platforms. Through the analysis of popular content on the Internet in the past 10 days, we have sorted out the sweatshirt brands and purchasing points that consumers are most concerned about to help you quickly lock in cost-effective choices.
1. Popularity ranking of sweatshirt brands in the past 10 days
| Ranking | brand | Hot search index | Core advantages |
|---|---|---|---|
| 1 | Champion | 985,000 | Classic American style, thick fabric |
| 2 | Uniqlo | 872,000 | High cost performance, rich basic models |
| 3 | Li Ning | 768,000 | National fashion design, functional fabrics |
| 4 | Nike | 654,000 | Sports technology, the same style as stars |
| 5 | Balenciaga | 521,000 | Oversize trend, luxurious texture |
2. The five purchasing dimensions that consumers are most concerned about
| Dimensions | Attention ratio | Represent the brand |
|---|---|---|
| fabric comfort | 34% | Lululemon, Uniqlo |
| Version design | 28% | Off-White, Fear of God |
| price range | twenty two% | ZARA, H&M |
| brand tone | 12% | Gucci, Supreme |
| Functional technology | 4% | The North Face, Under Armor |
3. Recommended brands for different demand scenarios
1.Daily commute:Uniqlo's U series (199-299 yuan) uses AIRism technology fabrics, which combines breathability and wrinkle resistance; COS minimalist tailoring sweatshirts (about 600 yuan) are suitable for casual Fridays in the workplace.
2.Sports and fitness:Lululemon Scuba series (800-1200 yuan) uses patented silver ion antibacterial fabric; Nike Tech Fleece (about 500 yuan) has lightweight and warm properties
3.Trendy outfits:Vetementsoversize sweatshirt (about 3,000 yuan) continues to lead the silhouette trend; the national fashion brand ROARINGWILD (399-699 yuan) is popular among young people for its deconstructed design
4. Insights into consumer trends
1.sustainable materialsNew hot spot: Adidas and Allbirds co-branded models use 100% recycled polyester fiber, Xiaohongshu related notes increased by 120%
2.Celebrity style effectSignificant: On the day Wang Yibo wore an Ambush patchwork sweatshirt, the search volume on the Dewu platform soared 300%.
3.Niche designer brandBreakthrough: South Korean brand ADER ERROR relies on its misaligned button design, and the Douyin topic views exceed 120 million
Purchasing suggestions:If you have a budget of 300 yuan, give priority to the domestic brand URBAN REVIVO. If you have a budget of 500-1,000 yuan, we recommend Stussy and other trendy brands. High-end players can pay attention to the dark style designs of Rick Owens. Pay attention to the reinforcement process of the collar and cuffs. It is recommended that the cotton content be more than 70% to ensure comfort.
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