Jay Chou’s tour is integrated into the parent-child stage! Ticket premium 30% still empty
Recently, Jay Chou’s “Carnival” world tour once again became the focus of hot discussion across the Internet. This tour has specially added a parent-child interaction session, which has caused fans to grab tickets in a crazy way. Although the ticket price is as high as 30%, there is still a grand occasion of "empty seconds". The following is a structured analysis of relevant data on the entire network in the past 10 days:
| Data dimensions | Specific performance | Source of data |
|---|---|---|
| Number of hot searches on the list | 12 times (including Weibo, Douyin, Baidu) | Third-party monitoring platform |
| Topic reading volume | More than 870 million times | Weibo Entertainment List |
| Premium range | Stand tickets 28%-32%/in-site tickets 35%-40% | Ticketing platform price comparison |
| Minimum sell-out time | Hangzhou Station 3 minutes and 17 seconds | Damai Online Battle News |
| Parent-child discussions | A single-day peak of 420,000 | TikTok Topic Page |
Interpretation of the phenomenon: Parent-child interaction becomes a powerful weapon to break the circle
The "Magic Castle" parent-child zone is innovatively set up in this tour, allowing parents to bring children over 3 years old to enter. Jay Chou not only adapted "Listen to Mom" as an interactive version, but also added cartoon projection, candy delivery and other links. Data shows that this link has driven a 18% increase in ticket purchases among 30-40-year-olds to increase the sales rate of household tickets to 92%.
| Age distribution of ticket purchasers | Changes in proportion |
|---|---|
| 18-25 years old | Reduced 7% |
| 26-35 years old | Basically flat |
| 36-45 years old | Up 12% |
| Over 46 years old | Up 6% |
Market reaction: Sky-high tickets are available on secondary platforms
After official tickets sold out, the secondary market saw an astonishing premium. An idle platform shows that tickets with a face value of 2,000 yuan in front of the Hangzhou station were speculated to 6,800 yuan, with a premium rate of 240%. It is worth noting that scalpers have begun to sell "parent-child support packages", including customized peripherals such as fluorescent pacifiers and mini microphones, and the price of the set is as high as 499 yuan.
Industry impact: a new paradigm for concert economy
Industry experts pointed out that this phenomenon marks three changes in the concert market:
1. Transfer from single entertainment consumption to family emotional consumption
2. The development cycle of performance IP derivative value is moved forward
3. Cross-generational fan operation has become a new business topic for artists
According to incomplete statistics, 9 singers have announced their follow-up plans for parent-child concerts, and it is expected that at least 15 similar performances will appear in 2024. Jay Chou’s team responded that the parent-child links will be retained and safety measures will be optimized in the subsequent sessions. In November, the Shanghai station may try to broadcast parent-child interactive clips live.
This "child-chasing star-chasing" craze that swept the entire network is redefining the business boundaries and emotional value of Chinese-language concerts. When fans born in the 1980s start to wield pink glow sticks with their children, perhaps it is the best footnote for popular culture to complete intergenerational inheritance.
check the details
check the details
en
