Zhang Dayi cross-border catering: The self-created "low-fat European bag" brand sales exceeded 5 million in the first month
Recently, Zhang Dayi, the founder of Internet celebrity e-commerce, once again became the focus. Her self-created brand "Low Fat European Package" launched by her cross-border catering industry exceeded 5 million in the first month, causing heated discussions across the Internet. This achievement not only set a new record for Internet celebrities to start cross-border businesses, but also injected new vitality into the healthy food track. The following is a detailed data analysis and interpretation of this hot event.
1. The first month's sales data are impressive
| index | data |
|---|---|
| First month sales | 5 million+ |
| Average daily order quantity | 167,000 orders |
| Instant customer price | RMB 35 |
| Repurchase rate | 25% |
| Social media exposure | 230 million times |
From the data, it can be seen that Zhang Dayi's "low-fat European bag" brand performed extremely well in the first month, especially the repurchase rate was as high as 25%, far exceeding the industry average, indicating that the product has been recognized by consumers.
2. Three key factors for cross-border success
1.Accurately position the health track: In recent years, the demand for low-fat and low-sugar healthy foods has surged. Zhang Dayi seized this trend and focused on "low-fat European packages", which catered to the healthy dietary needs of young consumers.
2.Internet celebrity traffic support: As a top internet celebrity, Zhang Dayi has its own traffic and quickly reaches the target user group through promotion on social media (such as Weibo, Xiaohongshu, and Douyin).
3.Supply Chain Advantages: Relying on the mature supply chain system of its e-commerce team, the cycle of new products from R&D to listing is shortened, ensuring rapid product delivery and quality control.
3. Industry comparison analysis
| brand | First month sales | Main products | Core advantages |
|---|---|---|---|
| Zhang Dayi's "Low Fat European Bag" | 5 million+ | Low-fat European bread | Internet celebrity traffic + health concept |
| A traditional baking brand | 2 million | Traditional sweet bread | Offline channel advantages |
| An emerging health brand | 3 million | Whole wheat bread | Pure online marketing |
From an industry comparison, Zhang Dayi's brand has far surpassed traditional brands and emerging health brands in the first month with its dual advantages of "Internet celebrity + health", showing strong market explosiveness.
4. Consumer feedback and disputes
Despite the impressive sales, consumer reviews are polarized:
1.Positive review: Most users believe that the product has a good taste and low calories, which is suitable for people who lose weight, and the packaging design also conforms to the aesthetics of young people.
2.Negative disputes: Some consumers question whether the "low-fat" publicity is real, and believe that the price is too high (35 yuan per unit) and the cost-effectiveness is insufficient.
In response, the brand responded that it had verified the nutritional ingredients through a third-party testing agency and promised to optimize the pricing strategy.
5. Future Outlook
Zhang Dayi's cross-border attempts provide new ideas for the Internet celebrity economy, but the following problems still need to be solved in the long-term development:
1. How to maintain product innovation and avoid consumer aesthetic fatigue?
2. How to balance traffic dividends and brand value and achieve the transformation from "Internet celebrity" to "long-term popularity"?
3. How to deal with the increasingly fierce competition in the healthy food market?
Overall, the success of the first month of "low-fat European bags" is just the starting point. Whether it can continue to lead the market depends on time.
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