Zhang Dayi cross-border catering: The self-created "low-fat European bag" brand sales exceeded 5 million in the first month

Zhang Dayi cross-border catering: The self-created "low-fat European bag" brand sales exceeded 5 million in the first month

Recently, Zhang Dayi, the founder of Internet celebrity e-commerce, once again became the focus. Her self-created brand "Low Fat European Package" launched by her cross-border catering industry exceeded 5 million in the first month, causing heated discussions across the Internet. This achievement not only set a new record for Internet celebrities to start cross-border businesses, but also injected new vitality into the healthy food track. The following is a detailed data analysis and interpretation of this hot event.

1. The first month's sales data are impressive

From the data, it can be seen that Zhang Dayi's "low-fat European bag" brand performed extremely well in the first month, especially the repurchase rate was as high as 25%, far exceeding the industry average, indicating that the product has been recognized by consumers.

2. Three key factors for cross-border success

1.Accurately position the health track: In recent years, the demand for low-fat and low-sugar healthy foods has surged. Zhang Dayi seized this trend and focused on "low-fat European packages", which catered to the healthy dietary needs of young consumers.

2.Internet celebrity traffic support: As a top internet celebrity, Zhang Dayi has its own traffic and quickly reaches the target user group through promotion on social media (such as Weibo, Xiaohongshu, and Douyin).

3.Supply Chain Advantages: Relying on the mature supply chain system of its e-commerce team, the cycle of new products from R&D to listing is shortened, ensuring rapid product delivery and quality control.

3. Industry comparison analysis

From an industry comparison, Zhang Dayi's brand has far surpassed traditional brands and emerging health brands in the first month with its dual advantages of "Internet celebrity + health", showing strong market explosiveness.

4. Consumer feedback and disputes

Despite the impressive sales, consumer reviews are polarized:

1.Positive review: Most users believe that the product has a good taste and low calories, which is suitable for people who lose weight, and the packaging design also conforms to the aesthetics of young people.

2.Negative disputes: Some consumers question whether the "low-fat" publicity is real, and believe that the price is too high (35 yuan per unit) and the cost-effectiveness is insufficient.

In response, the brand responded that it had verified the nutritional ingredients through a third-party testing agency and promised to optimize the pricing strategy.

5. Future Outlook

Zhang Dayi's cross-border attempts provide new ideas for the Internet celebrity economy, but the following problems still need to be solved in the long-term development:

1. How to maintain product innovation and avoid consumer aesthetic fatigue?

2. How to balance traffic dividends and brand value and achieve the transformation from "Internet celebrity" to "long-term popularity"?

3. How to deal with the increasingly fierce competition in the healthy food market?

Overall, the success of the first month of "low-fat European bags" is just the starting point. Whether it can continue to lead the market depends on time.