Hema "River Fresh" series upgrade: 72-hour fresh lock technology extends shelf life
Recently, Hema Fresh announced a major upgrade to its "Riri Fresh" series of products and introduced a new one72-hour fresh lock technology, further extend the shelf life of food while maintaining a fresh taste. This move has quickly become a hot topic on the Internet, especially in the fields of fresh food e-commerce and food preservation technology.
Analysis of popular topics and hot content across the entire network (next 10 days)
| Ranking | Hot Topics | Discussion hot topic | Main Platforms |
|---|---|---|---|
| 1 | Hema "River" upgrades 72-hour fresh lock technology | 1,200,000+ | Weibo, Douyin, Xiaohongshu |
| 2 | Fresh food e-commerce fresh preservation technology competition | 850,000+ | Zhihu, B station |
| 3 | Research on consumers' attitudes toward food shelf life | 600,000+ | WeChat official account, headlines |
| 4 | Cold chain logistics technology innovation | 450,000+ | Industry media, professional forums |
| 5 | Application of sustainable packaging in the fresh food field | 300,000+ | LinkedIn, Twitter |
The core advantages of 72-hour fresh lock technology
Hema's upgraded "Rising Fresh" series this time mainly extends the shelf life through the following technological innovations:
| Technical name | principle | Effect |
|---|---|---|
| Fresh preservation technology | Adjust the gas ratio in the packaging | Inhibit microbial growth |
| Intelligent temperature control system | Precise temperature control at 0-4℃ throughout the whole process | Delaying food metabolism |
| Nanoanti-anti-bacterial materials | Special treatment for inner layer of packaging | Reduce bacterial growth |
| Time-temperature indicator label | Show freshness in real time | Consumer visual management |
Consumer feedback data
Regarding this upgrade, Hema collected feedback from the first batch of experience users:
| Evaluation dimension | Very satisfied | satisfy | generally | Dissatisfied |
|---|---|---|---|---|
| Freshness | 68% | 25% | 5% | 2% |
| Convenience | 72% | 20% | 6% | 2% |
| Price acceptance | 45% | 38% | 12% | 5% |
| Environmental protection of packaging | 58% | 30% | 8% | 4% |
Industry experts' opinions
Li Ming, professor at the School of Food Science and Nutrition Engineering, China Agricultural University, said: "Hema's technology upgrade reflects two major trends in the fresh food e-commerce industry: First,From simply pursuing speed to focusing on both quality and timeliness; Second,Solve food waste through technological innovation. The 72-hour fresh-locking technology not only improves the consumption experience, but also is of great significance to reducing food waste. "
Impact on the retail industry
This technology upgrade is expected to have a profound impact on the fresh food e-commerce industry:
1.Improve industry standards: Fresh preservation technology will become a new competitive point for major platforms
2.Change consumption habits: Consumers may shift from daily purchases to centralized purchases on 2-3 days
3.Optimize the supply chain: Extending the shelf life will reduce logistics distribution pressure
4.Promote technological innovation: Drive the technology upgrade of upstream and downstream industrial chains
Future Outlook
Hou Yi, CEO of Hema Fresh, revealed that the company plans to promote 72-hour fresh lock technology to80% of the Riri Fresh Product Line, and continue to invest in the research and development of more advanced fresh preservation solutions. At the same time, Hema is cooperating with many scientific research institutions to explore new ways to extend the shelf life of food under normal temperature conditions, which may completely change the business model of fresh food retail.
As consumers' requirements for food freshness and convenience continue to increase, technological innovation will become the core driving force for the sustainable development of fresh food e-commerce. Hema's upgrade not only meets current consumer demand, but also points out the direction for the future development of the industry.
check the details
check the details
en
