Ikawa Riyu signed a contract with MCN organization: a typical case of the professionalization path of amateur internet celebrities

Ikawa Riyu signed a contract with MCN organization: a typical case of the professionalization path of amateur internet celebrities

In recent years, with the rise of short video platforms, the professional path of amateur internet celebrities has become a hot topic of social concern. Recently, Douyin’s top internet celebrity "Ikawa Riyu" officially signed a contract with a well-known MCN institution, marking its transformation from a grassroots creator to a professional internet celebrity. This incident has sparked widespread discussion and has become one of the hot topics on the Internet in the past 10 days. This article will analyze Ikawa Riyu's growth path and the industry trends behind it through structured data.

1. Growth data of Ikawa Riyu

With his pure image and dance videos, Ikawa Riyu quickly became popular on TikTok, and his account data grew amazingly. Here are its key recent data:

2. Industry trends behind MCN organization signing

The signing of the MCN institution by Ikawa Riyu is not an isolated case, but reflects the common path of professionalization of amateur internet celebrities. The following is a comparison of data from leading MCN institutions signing Internet celebrities in the past year:

From the data, it can be seen that MCN institutions can provide Internet celebrities with comprehensive support such as content planning, traffic support and commercial monetization. After signing the contract, the growth of fans and commercial value of Internet celebrities have generally increased significantly.

3. Challenges and opportunities for professionalization of amateur internet celebrities

Although signing a contract with an MCN organization can bring many benefits, the professional path also faces challenges:

1.Content homogeneity risk: Standardized operation of institutions may lead to weakening of personal characteristics of Internet celebrities;
2.Commercial monetization pressure: Frequent advertising implantation may affect user stickiness;
3.Dispute of share ratio: The share ratio between top internet celebrities and MCNs is often the focus of contradictions.

However, professionalization also brings obvious opportunities. According to the "2023 China Internet Celebrity Economic Development Report", the average life cycle of professional Internet celebrities is 3-5 times longer than that of amateur Internet celebrities, and the median annual income is 8-10 times higher.

4. Inspiration for future industries

The case of Ikawa Riyu shows that the short video industry is moving from wild growth to professional operation. In the future, Internet celebrities with the following qualities are more likely to succeed:

-Unique character design: Establish differentiated advantages in vertical fields;
-Continuous content innovation capability: Avoid falling into homogeneous competition;
-Commercial balance capability: Find a balance between monetization and user experience.

As the industry matures, more amateur internet celebrities are expected to achieve professional transformation through signing contracts with MCN institutions, and this path will also become an important part of the short video ecosystem.