What is the function of mascot?
In today's society, mascots are not only a symbol of brand image, but also an important carrier of cultural communication, emotional connection and commercial promotion. Whether it is large-scale events, corporate brands, or city image, mascots play an indispensable role. The following is an analysis and summary of the role of mascots in hot topics across the Internet in the past 10 days.
1. The core role of mascots
The role of mascots is mainly reflected in the following aspects:
| function | Specific performance | Case |
|---|---|---|
| Brand image building | Enhance brand recognition through anthropomorphic design | Beijing Winter Olympics “Bingdundun” and Tokyo Olympics “Miraitowa” |
| emotional connection | Close the distance with the audience and convey affinity | Disney's Mickey Mouse, Kumamon |
| cultural communication | Carrying regional or national cultural symbols | Hangzhou Asian Games "Jiangnan Memory" Combination |
| business value | Derivatives sales, IP licensing, etc. | Brown Bear merchandise from Line Friends |
2. Analysis of recent popular mascot cases
In the past 10 days, the following mascots have caused widespread discussion due to hot topics or new releases:
| Mascot name | Field | Popular reasons |
|---|---|---|
| "Lucky Deer" | 2025 Harbin Asian Winter Games | The design is inspired by Northeastern sika deer, symbolizing regional characteristics. |
| "Star Treasure" | Shanghai International Film Festival | Technological styling resonates with young people |
| "AI Assistant" | A technology company press conference | Anthropomorphic AI images become marketing highlights |
3. Mascot design trends
Combined with recent hot topics, mascot design shows the following trends:
1.Technology integration: More and more mascots are incorporating interactive technologies such as AR and VR. For example, the “AI assistant” can be scanned with a mobile phone to achieve dynamic display.
2.Strengthening of cultural symbols: For example, "Fortunate Deer" combines Northeast ice and snow culture with the image of deer to highlight the uniqueness of the region.
3.sustainable concept: Mascots made of environmentally friendly materials have become a new trend, such as a mascot made of biodegradable materials launched by a certain brand.
4. Commercial value data of mascots
According to recent market research, the commercial value of mascots is significant:
| indicator | data |
|---|---|
| Global mascot IP market size (2023) | Over 200 billion US dollars |
| Bingdundun derivatives sales (2022) | Breaking through 2.5 billion yuan |
| Corporate brand mascot usage rate | Head companies accounted for 78% |
5. Conclusion
As a visual symbol and emotional medium, the role of mascots has far exceeded traditional understanding. From brand building to cultural output, from emotional resonance to commercial realization, mascots are integrating into social life in diversified forms. In the future, with the development of technology and the upgrading of cultural needs, the space for mascot innovation will be even broader.
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