Lancôme’s little black bottle dominates the hot search list! Inventory of beauty hot spots across the Internet in the past 10 days
Recently, hot topics in the beauty circle have been constantly discussed, from celebrity styles to ingredients and black technology. The following is a compilation of the most watched cosmetics brands and hot content on the Internet in the past 10 days (data statistics period: November 1-10, 2023). Use data to analyze the latest trends for you.
1. Ranking of the top 5 most searched brands
| Ranking | Brand | Hot search keywords | Amount of related topics |
|---|---|---|---|
| 1 | Lancôme | Little black bottle third generation | 285,000 |
| 2 | Estee Lauder | collagen cream | 192,000 |
| 3 | PROYA | Double anti-mask | 157,000 |
| 4 | Hua Xizi | Eyebrow pencil price controversy | 124,000 |
| 5 | HR Helena | Black bandage replacement | 98,000 |
2. Analysis of phenomenal hot products
Lancôme's new upgradedThe third generation small black bottleThe "microecological repair" technology sparked discussion, and its core data are as follows:
| Platform | Number of related notes | Hot search duration | Celebrities bring goods |
|---|---|---|---|
| little red book | 43,000+ | 7 days | Zhao Lusi |
| Douyin | 126,000+ | 9 days | Li Jiaqi |
| 62,000+ | 5 days | Yang Mi |
3. The latest focus of the constituent parties
In the past 10 days, the discussion on ingredients has increased significantly. The following are the three ingredients most mentioned by professional beauty bloggers:
| Ingredients | Efficacy | Representative products | Discuss growth rate |
|---|---|---|---|
| Ergothioneine | Antioxidant and anti-aging | PROYA double anti-bacterial essence | 217% |
| Blue copper peptide | repair barrier | Nourishing Beauty Second-Pulse Essence | 189% |
| Ikdoin | Maintain stability and moisturize | Winonat Cream | 156% |
4. Inventory of controversial topics
1.Huaxizi eyebrow pencil price incidentContinuing to ferment, netizens found that the price per gram exceeded gold, and the brand urgently launched a "buy one, get six free" campaign to remedy the situation.
2.The craze for co-branding of domestic products: Perfect Diary × China Aerospace series was accused of "over-packaging", and the number of reads on related topics exceeded 300 million.
3.C in the morning and A in the evening Controversy: Dermatologists collectively issued a reminder that "novices need to build tolerance", and the relevant popular science video has been viewed more than 50 million times.
5. New trends in consumer behavior
| Consumption characteristics | Proportion | typical crowd | representative behavior |
|---|---|---|---|
| Efficacy first | 68% | Women aged 25-35 | View the registered ingredient list |
| Pay for experience | 45% | White-collar workers in first-tier cities | Buy small and medium samples to try |
| Increased trust in domestic products | 72% | Generation Z | Active search and evaluation comparison |
6. Experts predict the next wave of trends
1.Scalp anti-aging products: Dove and Kérastase have launched relevant new products, and the market size is expected to grow by 40% in 2024
2.Waterless formula: Environmental protection concept drives L’Oréal Group to launch solid essence stick
3.AI skin measurement technology: The beta version of Shiseido’s virtual teller system received an 87% positive rating
It can be seen from the data that the current beauty market is showing"High-end products sell well" and "rational consumption" coexistcharacteristics, consumers are willing to pay for the technological content while remaining sensitive to ingredients and price. International brands such as Lancôme maintain their leadership through technological innovation, while domestic brands seize market share with transparent ingredients and cost-effectiveness.
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