What masks do celebrities wear? Inventory of hot topics on the Internet in the past 10 days
As the epidemic becomes normal, masks have become a must-have item for celebrities when going out. Recently, the same style of masks worn by celebrities has frequently appeared on hot searches, triggering heated discussions among netizens. This article will take stock of the celebrity mask brands, styles and prices that have been hotly discussed on the Internet in the past 10 days, and use structured data to reveal fashion trends for you.
1. Top 5 celebrity mask searches
| Ranking | star name | Mask brand | Number of hot searches |
|---|---|---|---|
| 1 | Yang Mi | Airinum | 128,000 |
| 2 | Wang Yibo | PITTA | 96,000 |
| 3 | Dilireba | 3M KN95 | 72,000 |
| 4 | Xiao Zhan | Honeywell | 54,000 |
| 5 | Zhao Lusi | Kowa three dimensional | 39,000 |
2. Price comparison of masks of the same style among celebrities
| brand | Model | Reference price (yuan) | Protection level |
|---|---|---|---|
| Airinum | Urban Air Mask 2.0 | 499-699 | FFP2 |
| PITTA | Washable sponge mask | 89-129 | Ordinary protection |
| 3M | KN95 9502+ | 15-25/only | KN95 |
| Honeywell | H901 | 9.8-19.9/only | KN95 |
| Kowa three dimensional | PM2.5 protective mask | 25-35/only | KF94 |
3. Three major trends in celebrities choosing masks
1.High-tech materials are popular: For example, the Airinum worn by Yang Mi uses nanofiber filtration technology, which is both protective and breathable, and has become the new favorite of celebrities in airport street photography.
2.Fashion design is a necessity: Wang Yibo's popular PITTA mask has triggered the topic of "mask wearing" in Xiaohongshu due to its three-dimensional tailoring and various colors, with more than 20,000 related notes.
3.Cost-effective models are still popular: Medical-grade masks such as 3M and Honeywell are frequently used by celebrities such as Dilraba and Xiao Zhan due to their reliable protective performance. JD.com data shows that the weekly sales of related products increased by 180%.
4. Hot topics of discussion among netizens
| discussion topics | Weibo reading volume | Douyin views |
|---|---|---|
| Are celebrity masks overconsumption? | 120 million | 86 million |
| Test on the protective effect of the same mask | 68 million | 43 million |
| Mask matching tips | 35 million | 62 million |
5. Expert advice
Experts from the Chinese Center for Disease Control and Prevention remind: Priority should be given to protective performance when choosing a mask. KN95/N95 masks have the best protective effect against the Omicron variant. Among celebrity masks, medical protection brands such as 3M and Honeywell are more in line with epidemic prevention requirements. Fashion masks are recommended for use in low-risk scenarios.
Data shows that in the past 10 days, topics related to "celebrity masks" have been exposed 380 million times across the Internet, and Taobao's search volume for "celebrity masks" has increased by 215% month-on-month. This mask fashion trend driven by celebrities not only reflects the public's emphasis on health protection, but also shows new consumption trends in special times.
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