Lesen plans to develop more than 1,000 IP authorized dolls in the next three years, igniting the collection market
In recent years, with the rise of the IP economy, the market for authorized figures has continued to heat up. Lesen Toys recently announced an ambitious plan: it will develop more than 1,000 IP licensed dolls in the next three years, covering multiple fields such as animation, games, film and television. This news quickly became a hot topic on the Internet, attracting widespread attention from collectors and industry insiders.
1. List of popular IP doll market data
According to the search data of the entire network in the past 10 days, the market popularity of IP authorized dolls continues to rise. The following is a compilation of relevant data:
| IP category | Popular Representatives | Search index (daily average) | Year-on-year growth rate |
|---|---|---|---|
| cartoon | "Demon Slayer: Blade" and "Curse Return to War" | 120,000 | 35% |
| game | "Genshin Impact" and "Glory of Kings" | 95,000 | 42% |
| Film and Television | "Marvel" and "Disney" | 80,000 | 28% |
| Original | "Pop Mart" and "52TOYS" | 65,000 | 50% |
As can be seen from the table, the demand for dolls for animation and game IPs is the strongest, while original IPs have the fastest growth rate and huge market potential.
2. The strategic layout of Lesen Plan
The "over 1,000 IP authorized figures" plan announced by Lesen Toys this time is an important step for it to seize market share. According to insiders, Lesen has reached cooperation intentions with many internationally renowned IP parties, including but not limited to the following areas:
1.Anime IP: Cooperate with several animation production companies in Japan, Europe and the United States to develop classic character dolls.
2.Game IP: Cooperate with game giants such as Tencent and Mihayou to launch popular game characters peripherals.
3.Film and TV IP: Cooperate with film and television companies such as Disney and Warner Bros. to create a movie-making doll.
4.Original IP: Increase investment in original design and launch a series of dolls with Chinese cultural characteristics.
3. Industry response and consumer expectations
Lesen's plan quickly sparked heated discussions on social media. The following is the hot topics discussed in the past 10 days:
| platform | Topic reading volume | Discussion volume | Popular keywords |
|---|---|---|---|
| 120 million | 250,000 | #Lesen Thousands of IP Dolls#, #Collection Control Ecstasy# | |
| Little Red Book | 8 million | 120,000 | #Lesen New Product Prediction#, #IP Doll Recommendation# |
| B station | 5 million | 80,000 | #Lesen Unboxing#, #Doll Collection# |
Judging from the data, consumers are full of expectations for Lesen’s new products, especially animation and game enthusiasts. Many netizens said: "If the character doll of "Genshin Impact" is released, you will definitely buy it!"
4. Future market forecast
Industry insiders analyzed that Lesen's large-scale layout of IP authorized dolls will have a profound impact on the Chinese toy market. Here are the market forecasts for the next 3 years:
| years | Market size (billion yuan) | growth rate | Main driving force |
|---|---|---|---|
| 2024 | 150 | 25% | Anime, game IP |
| 2025 | 200 | 33% | Film and television, original IP |
| 2026 | 280 | 40% | All-domain IP linkage |
If Lesen can complete the development of 1,000 IP dolls as planned, it is expected to occupy more than 30% of the market share and become the leader in the industry.
V. Conclusion
Lesen Toys’ “Thousands of IP Doll Plan” not only demonstrates its strong resource integration capabilities, but also brings more diverse collection options to consumers. In the next three years, the IP authorized doll market will usher in explosive growth, and we will wait and see whether Lesen can seize this opportunity!
check the details
check the details
en
