Walt Disney Company Greater China 2026 Consumer Products Department Launch Conference was held in Shanghai
Recently, the 2026 Consumer Products Department Launch Conference of Walt Disney Company in Greater China was grandly held in Shanghai. The conference focused on the development strategy of Disney's consumer goods business in the next three years, attracting partners, industry experts and media representatives from all over the country to participate. At the meeting, Disney announced a number of major plans and data, demonstrating its ambitions in the Greater China market.
1. Core content of the conference
The launch conference is themed "Innovation, Cooperation, and Win-win" and focuses on three major directions of Disney's consumer goods business:IP development and licensing, digital retail transformation, sustainable development. The following are the key data disclosed by the conference:
| project | 2026 goals | 2023 Benchmark |
|---|---|---|
| Authorized product sales | RMB 5 billion | RMB 3 billion |
| Number of cooperative brands | 200 companies | 120 companies |
| Online sales share | 60% | 45% |
| Environmentally friendly product proportion | 40% | 20% |
2. Popular IPs and new products are released
Disney announced its IP and new product plans for 2026 to be promoted in 2026, including"Frozen 3" co-branded series,Marvel Universe 10th Anniversaryand collaborate with local Chinese designers"National Style Disney" Limited Series. The following are the market popularity data for some IPs:
| IP name | Social media discussion volume (nearly 10 days) | Search for index peaks |
|---|---|---|
| Frozen | 1.2 million times | 95,000 |
| Marvel | 850,000 times | 78,000 |
| Star Wars | 500,000 times | 42,000 |
| Disney Princess | 650,000 times | 55,000 |
3. Digitalization and sustainable development strategy
Disney stresses that it will passAR virtual trial on,Metaverse StoreTechnological innovations improve consumer experience. At the same time, it is planned to be realized by 202640% of consumer products use environmentally friendly materials, and launched the "Green Disney" certification logo. The following is a list of relevant cooperative companies:
| Areas of cooperation | Company Name | Cooperation content |
|---|---|---|
| Digital Retail | Alibaba | Tmall Virtual Flagship Store |
| Environmentally friendly materials | Anta | Recycled fiber clothing series |
| IP development | Pop Mart | Limited blind box product line |
4. Industry response and future prospects
The participating partners expressed high recognition of Disney's planning. A representative of a well-known retail platform said: "Disney's IP operations and digital strategies have always led the industry, and the 2026 goal is extremely challenging but full of opportunities." Analysts predict that with the continued release of China's Generation Z consumption power, Disney's consumer goods business is expected to be achieved in the next three years.Annual growth of more than 15%.
The launch conference marks a new stage in Disney's consumer goods business in Greater China. passDeep IP cultivation, technology empowerment and green transformationWith three-wheel drive, Disney is fully committed to consolidating its leading position in the Chinese market and creating more magic moments for fans around the world.
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