What does IP toys mean?
In recent years, IP toys have become more and more popular in the market, becoming the favorites of many consumers and collectors. So, what exactly do IP toys mean? Why has it become a hot topic? This article will give you a detailed analysis of the definition, classification, market performance of IP toys and the recent list of popular IP toys.
1. Definition of IP toys
IP toys, the full name of "Intellectual Property Toys", refers to toys designed based on characters or elements from well-known animations, movies, games, literature and other works. Such toys usually rely on mature IP (intellectual property rights) and are developed through authorized cooperation, and have high brand value and fan base.
2. Classification of IP toys
IP toys can be classified according to IP source and toy type:
| Classification criteria | Type | Example |
|---|---|---|
| IP source | Animation IP | "One Piece" figures, "Pokémon" dolls |
| Movie IP | "Avengers" dolls, "Harry Potter" magic props | |
| Game IP | "Genshin Impact" peripherals, "League of Legends" blind box | |
| Toy type | Figure | High-precision character model |
| blind box | Randomly selected small toys | |
| action figures | Character doll with movable joints |
3. Market performance of IP toys
IP toys have experienced strong market performance in recent years due to their unique cultural attributes and collection value. The following are the hot topics and content about IP toys on the Internet in the past 10 days:
| hot topics | heat index | Main discussion platform |
|---|---|---|
| "Genshin Impact" new character figures pre-sale | 952,000 | Weibo, Bilibili |
| "Spider-Man: Across the Universe" co-branded toys | 786,000 | Douyin, Xiaohongshu |
| Blind box unboxing of domestic animation "Assassin Wu Liuqi" | 654,000 | Station B, Taobao Live |
| "League of Legends" 10th Anniversary Figure | 521,000 | Weibo, Hupu |
4. Why are IP toys popular?
1.emotional resonance: IP toys are usually associated with fans’ favorite works, which can arouse users’ emotional resonance and satisfy their collection needs.
2.Social attributes: Many IP toys are limited edition or blind box, which stimulates users’ desire to share and discuss, becoming a hot topic on social media.
3.brand effect: The blessing of well-known IP makes toys more valuable and even become investment products.
5. Recommendations for recent popular IP toys
| Toy name | IP source | price range | Popular platforms |
|---|---|---|---|
| "Original God" Gan Yu Figure | Game "Genshin Impact" | 500-800 yuan | Bilibili membership purchase, Taobao |
| "Spider-Man: Across the Universe" LEGO set | Movie "Spider-Man: Across the Universe" | 300-600 yuan | JD.com and LEGO official websites |
| "Assassin Wu Liuqi" Blind Box Series | Domestic animation "Assassin Wu Liuqi" | 59-199 yuan | little red book, got things |
6. Summary
IP toys are a product of the combination of culture and commerce. They not only meet the collection needs of fans, but also bring huge commercial value to IP parties and toy manufacturers. With the rise of domestic IP and the continued popularity of global IP, the IP toy market still has broad room for development in the future. If you are an IP fan or toy lover, you may wish to pay attention to the recent popular IP toys, you may be able to find your favorite!
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