Letsvan Chimeng Island focuses on displaying core IP such as WAKUKU at the China International Trade Fair to lead the new trend of cultural creativity
Recently, the 2023 China International Trade Fair for Trade in Services (SERVICE) was grandly opened in Beijing, attracting the attention of many companies and audiences around the world. As a representative of the cultural and creative industry, Letsvan Chimeng Island focused on displaying its core IP WAKUKU at this Trade Fair, becoming a highlight of the exhibition. This article will combine popular topics and hot contents on the Internet for the past 10 days to explain in detail the innovative achievements of Letsvan Chimeng Island and its performance at the Service Trade Fair.
1. Letsvan Chimeng Island at the Service Trade Fair: WAKUKU IP becomes the focus
Letsvan Chimeng Island is a cultural and creative enterprise focusing on the development and operation of original IP. Its core IP WAKUKU is deeply loved by young consumers for its unique image design and rich story background. At this Service Trade Fair, Letsvan Chimeng Island fully demonstrated the charm of WAKUKU IP through immersive experience, interactive games and peripheral products display.
| IP name | Features | Market response |
|---|---|---|
| WAKUKU | Cute image and diverse storyline | Social media exposures exceed 10 million |
| Other core IP | Cross-border cooperation and rich derivatives | The average number of visitors to the booth is over 5,000 |
2. Hot topics across the entire network: New trends in the cultural and creative industry
In the past 10 days, topics related to the cultural and creative industry have continued to heat up on social media. The following are a few keywords hotly discussed on the entire network:
| Hot Topics | Discussion volume | Main Platforms |
|---|---|---|
| The rise of the IP economy | 500,000+ | Weibo, Xiaohongshu |
| National trend culture | 300,000+ | TikTok, B station |
| Immersive experience | 200,000+ | WeChat, Zhihu |
3. Innovation and practice of Letsvan Chimeng Island
Letsvan Chimeng Island's success is not accidental. Behind it is the team's accurate grasp of market trends and a deep understanding of IP operations. Here are some of the core advantages of Letsvan Chimeng Island:
1.Original IP development: IP images such as WAKUKU are all from senior designers, both artistic and commercial value.
2.Cross-border cooperation: Co-branded with many well-known brands to launch limited edition peripheral products to expand IP influence.
3.Digital operations: Establish in-depth interaction with fans through new media channels such as short videos and live broadcasts.
4. Future prospects: The infinite possibilities of the cultural and creative industry
As Generation Z becomes the main consumer force, the cultural and creative industry has ushered in unprecedented development opportunities. Letsvan Chimeng Island has already occupied an important position in the market with its core IP WAKUKU. In the future, the company plans to further expand overseas markets and push China's original IP to the world stage.
The successful exhibition of this Trade Fair not only brought more cooperation opportunities to Letsvan Chimeng Island, but also injected new vitality into the entire cultural and creative industry. We look forward to seeing more excellent IPs like WAKUKU to bring more surprises to consumers.
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