Title: 2023 Summer Men’s Pants Fashion Trend: These 5 Pants Are Hotly Discussed All Over the Internet
In the past 10 days, discussions about men's pants have continued to rise across the Internet. Through data analysis of major social platforms, e-commerce platforms and fashion media, we have summarized the five most popular styles of men's pants. The following is a detailed analysis:
1. Top 5 popular men’s pants on the Internet
| Ranking | Pants type | heat index | Main discussion platform |
|---|---|---|---|
| 1 | overalls | 9.8 | Xiaohongshu, Douyin, Weibo |
| 2 | sports shorts | 9.5 | Zhihu, Bilibili, Taobao |
| 3 | loose straight jeans | 9.2 | Instagram, Weibo, Dewu |
| 4 | Linen casual pants | 8.7 | Xiaohongshu, JD.com, Douyin |
| 5 | Functional style leggings | 8.5 | Bilibili, Taobao, Zhihu |
2. Detailed analysis of single product
1. Overalls: representative of street culture
Cargo pants have become this summer's hottest item with their versatile pocket design and tough style. Data shows that in the past 10 days, the number of views related to "men's overalls" on Xiaohongshu has exceeded 50 million, and the number of likes on Douyin-related videos has exceeded 2 million.
2. Sports shorts: comfort first
As the work-from-home trend continues, demand for breathable and comfortable athletic shorts has surged. Taobao data shows that in the first half of July, sales of sports shorts increased by 45% year-on-year, with quick-drying materials being the most popular.
| Material | Proportion | Average price (yuan) |
|---|---|---|
| Quick-drying fabric | 58% | 129-199 |
| cotton | 32% | 89-159 |
| Blended | 10% | 159-299 |
3. Loose straight jeans: Retro style is back in fashion
The resurgence of 90s style has led to the popularity of baggy jeans. The #boyfriendjeanschallenge topic launched by a fashion influencer on Weibo has reached 230 million views, with over 100,000 participating users.
4. Linen casual pants: a new choice for business and leisure
Working men are beginning to pursue dressing options that are both formal and comfortable. JD.com data shows that sales of linen casual pants in the price range of 200-400 yuan increased by 32% month-on-month.
5. Functional style leggings: a technological look
Functional pants with waterproof, quick-drying and other functions are popular among young people. The search volume for related products on Dewu APP increased by 80% year-on-year in July, and the transaction volume exceeded 5 million yuan.
3. Analysis of consumer purchasing behavior
| age group | Preferred pant type | Buying considerations |
|---|---|---|
| 18-25 years old | Overalls/functional pants | Trendiness>Comfort>Price |
| 26-35 years old | Linen pants/jeans | Comfort>Quality>Price |
| 36-45 years old | casual trousers | Quality>Comfort>Brand |
4. Popular predictions and matching suggestions
Based on current trends, we predict that the men’s pants market in August will exhibit the following characteristics:
1.Multi-scene fusion: Cross-border designs that can be worn multiple times are more popular
2.Environmentally friendly material: The proportion of recycled fiber and organic cotton used will increase
3.Rich colors: In addition to traditional black, gray and blue, the demand for earth colors such as military green and khaki is growing
Recommended matching solutions by fashionistas:
• Cargo pants + simple T-shirt + dad shoes = street style for men
• Linen pants + POLO shirt + loafers = business casual style
• Sports shorts + vest + running shoes = sporty and energetic style
5. Summary
The fashion trends of men's trousers in summer 2023 show diversified characteristics, ranging from street fashion to business casual. While consumers are pursuing fashion, they are also paying more attention to functionality and comfort. This trend is expected to continue to affect the men's clothing market in the second half of the year.
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